How to improve rider handover and reduce wait times on Deliveroo

Tips to prevent rejecting & cancelling orders

How to avoid rejecting and cancelling orders to protect revenue and improve visibility

Learn how to craft a delivery menu that converts

What you need to know about "Order-ready"

How the right hours boost your visibility

Set up your tablet and start accepting orders

Learn when and how to use 'Need more time'

Learn how to keep your delivery customers happy

Delivering the best customer experience with every order

Learn where’s best to place your Deliveroo signage in your restaurant, grocery or retail store, to let customers know they can order from you on Deliveroo.

How to use your Deliveroo signage

This guide explains how to use your Deliveroo signage to attract more customers and increase delivery orders. Clear, visible signage helps customers know they can order from you on Deliveroo - turning walk-in traffic, local awareness and repeat guests into incremental online revenue.

How to use your Deliveroo signage to increase visibility and drive more orders

Overview: using Deliveroo signage to drive orders

Step-by-step: where to place your signage

Tips: maximise visibility and avoid clutter

Your Deliveroo signage is a simple but powerful marketing tool.

When customers see Deliveroo stickers, posters or counter displays in your window or in-store, it signals that your restaurant is available for delivery. This increases awareness, builds trust and encourages customers to order from you again - even when they’re not dining in.

Increase delivery awareness among walk-in customers

Encourage repeat purchases from existing customers

Strengthen brand credibility and platform visibility

Small visibility improvements can lead to meaningful incremental growth over time.

Walk around your storefront and interior space and identify:

Your goal is to place signage where customers naturally look.

Clean the glass surface before applying any stickers.

Ensure the sticker is straight and free from bubbles.

Position at eye level for maximum visibility from outside.

Window signage works best when clearly visible from both pedestrian and vehicle traffic.

Step 3: Use in-store signage to drive repeat delivery orders

Place table talkers, posters or counter signage where customers:

This reminds customers they can order from you again via Deliveroo - even when they’re at home.

Step 4: Keep signage clean and well maintained

Ensure posters are not blocked by other materials.

Professional presentation builds trust and improves brand perception.

Real-world example:
A high-street restaurant with strong pedestrian traffic can convert passing customers into online orders simply by clearly displaying Deliveroo window signage. Customers who may not dine in that day are reminded they can order later from home.

Where should I place my Deliveroo window sticker?
Place it at eye level on your main entrance or front-facing window where it is clearly visible from the street.

Can signage really increase orders?
Yes. Clear signage increases awareness that you are available on Deliveroo, helping convert offline traffic into online demand.

What if my signage becomes damaged?
Contact Partner Support to request replacements if needed.

Do I need to display all signage provided?
Focus on the most visible and relevant placements rather than overcrowding your storefront. 

Tip: Place signage at natural eye level rather than too high or too low.
Best Practice: Periodically review your storefront from across the street to check visibility.
Tip: Avoid cluttering windows with too many competing messages.

Written by Ash

Black Teal

If you’re not yet partnered with Deliveroo, start growing your business today.