How to improve rider handover and reduce wait times on Deliveroo

Tips to prevent rejecting & cancelling orders

How to avoid rejecting and cancelling orders to protect revenue and improve visibility

Learn how to craft a delivery menu that converts

What you need to know about "Order-ready"

How the right hours boost your visibility

Set up your tablet and start accepting orders

Learn when and how to use 'Need more time'

Learn how to keep your delivery customers happy

Delivering the best customer experience with every order

Learn what Adverts are, and how they can help your restaurant stand out from the crowd and attract more customers.

How to stand out from the crowd with Adverts | Deliveroo Learning Centre

Marketer Adverts help you increase your visibility on Deliveroo and reach more high-intent customers. In this guide, you’ll learn how to use adverts effectively to stand out from competitors and drive more orders.

How to stand out and drive more orders with Marketer Adverts

Overview: how Marketer Adverts help you stand out

Step-by-step: set up and run your adverts

Tips: increase visibility and improve ROI

Marketer Adverts are a cost-per-click advertising tool that helps your restaurant appear in high-visibility placements across the Deliveroo app.

Reach more customers actively browsing for food

Target the right audience at the right time

With features like targeting, scheduling, and performance insights, adverts help you spend your budget efficiently while maximising return on investment.

Go to Partner Hub → Marketer → Adverts

Choose your campaign type (short-term or always-on)

Select how much you’re willing to pay per click

Use auto-bidding if you’re unsure where to start

Higher bids can increase your chances of being seen

Deliveroo automatically shows your ad to relevant users

Ads appear in key locations like: Homepage Search results Cuisine pages

Run ads during peak times (e.g. weekends, evenings)

Or keep campaigns always-on for consistent visibility

Track clicks, orders and return on investment (ROI) in Partner Hub

If customers are viewing your menu but not ordering:

Where do my adverts appear?
Your ads can show on the homepage, search results and cuisine listings.

How much do adverts cost?
You only pay when a customer clicks on your menu (cost-per-click model).

How do I improve performance?
Increase your bib, improve menu quality or run ads during high-demand times

Can I run adverts with Marketer Offers?
Yes - combining adverts with promotions can significantly boost orders.

Tip: Start with auto-bidding
Let Deliveroo optimise your bid while you learn what works.

Tip: Advertise during peak demand
Focus on times when customers are most active.

Best Practice: Optimise your menu
High-quality images and clear descriptions increase conversion after clicks.

Best Practice: Test and learn
Run small campaigns, review performance, and scale what works.

Best Practice: Combine adverts with offers
This can increase both visibility and conversion.

Set up your first campaign in Partner Hub

Track performance and optimise your results


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