How to improve rider handover and reduce wait times on Deliveroo

Tips to prevent rejecting & cancelling orders

How to avoid rejecting and cancelling orders to protect revenue and improve visibility

Learn how to craft a delivery menu that converts

What you need to know about "Order-ready"

How the right hours boost your visibility

Set up your tablet and start accepting orders

Learn when and how to use 'Need more time'

Learn how to keep your delivery customers happy

Delivering the best customer experience with every order

Learn how you can sign up for Deliveroo as a Partner and set up your business to start selling your products.

How to join Deliveroo as a Partner | Deliveroo for Partners

This guide explains how to sign up to Deliveroo, complete onboarding in Partner Hub and get ready to take your first orders. Completing onboarding quickly and accurately helps you go live faster, capture customer demand sooner and build a reliable delivery channel that supports incremental revenue growth.
6 minute read.

How to start selling on Deliveroo and grow your business

Overview: how to start selling on Deliveroo

Deliveroo helps your business reach customers ordering through the Deliveroo app and website, with delivery fulfilled either by Deliveroo riders or by your own staff (depending on the solution you choose).

To start selling, you’ll sign up and then complete key onboarding steps in Partner Hub (our merchant platform). Deliveroo can have you up and running in as little as 7 days, depending on how quickly onboarding steps are completed.

Go to the Partner Hub sign-up page and begin creating your account and business profile.

Step 2: Prepare the details you’ll need to complete sign-up

Before you start (or while you’re completing the form), have these ready:
Business information (name, address, contact email)
How you plan to deliver orders (Deliveroo riders or your own staff)
How many sites you want to sign up
Tax information (including VAT number and registered company name, where applicable)
Food hygiene rating details: your Food Standards Agency hygiene rating ID (UK)

Step 3: Complete onboarding tasks in Partner Hub

Once you’ve signed up, Partner Hub will guide you through the steps required to go live. These typically include:
Add your menu
Set your opening hours
Add your bank details
Choose a photography package
Accept your agreement

Once these steps are complete, Deliveroo handles the final steps, including creating your menu and sending your tablet so you can install it and open for orders.

Step 4: Get ready to go live (tablet, menu, hours, operations)

Before switching on and opening for orders, ensure you’re operationally ready:
Tablet set up and connected to reliable Wi-Fi
Deliveroo signage proudly placed in your store
Menu reviewed for accuracy, availability and clear modifiers
Opening hours match when your kitchen can fulfil orders
Stock routines in place so customers can only order items you can fulfil
A clear handover process so orders leave the kitchen smoothly

These fundamentals reduce cancellations, refunds and missed orders, helping protect your early performance and customer experience.

How quickly can I start selling on Deliveroo?
Deliveroo states you can be up and running in as little as 7 days, depending on completion of onboarding steps in Partner Hub.

Do I need my own delivery drivers?
Not necessarily. Deliveries can be fulfilled by Deliveroo riders, or you may choose a solution where your own staff fulfil deliveries (our Marketplace+ package).

What happens once I’ve signed up?
Deliveroo will send what you need to get started (including equipment in a Welcome Pack) and the onboarding team supports you through setup and taking orders.

When and how do I get paid?
Deliveroo states invoices relate to a 7-day period (Monday-Sunday) and payments are issued weekly on Thursdays in the UK.

Tip: Complete Partner Hub onboarding steps in one focused session to reduce delays to going live.
Best Practice: Set opening hours to match real kitchen serving hours to avoid early cancellations and poor customer experience. 
Best Practice: Assign an “Deliveroo orders owner” per shift to prevent missed orders and reduce operational errors.

Written by: Ash

Black Teal

If you’re not yet partnered with Deliveroo, start growing your business today.