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Learn how to use Marketer Offers to create irresistible promotions that help you reach new customers and increase sales.

How to grow your orders with Offers | Deliveroo Partners

Offers are one of the most effective ways to attract customers and increase orders on Deliveroo. In this guide, you’ll learn how to use promotions strategically to boost sales, reach new customers, and improve retention.
5-7 minute read.

How to grow your orders with Marketer Offers on Deliveroo

Overview: how offers help you grow orders

Step-by-step: how to set up offers in Partner Hub

Tips: optimise offers to increase sales and basket size

Marketer Offers allow you to create promotions-such as discounts, free delivery, or meal deals-to encourage more customers to order from your business.

Increase orders: Basket offers (e.g. 20% off) can drive significant uplift in demand

Boost average order value: Minimum spend thresholds encourage customers to spend more

Attract new customers: Customers are more likely to try new restaurants with offers

Improve retention: Orders with offers see higher repeat rates

Maximise ROI: Offers can generate strong returns on marketing spend

You’ll also gain additional visibility in the app, including placements like the Offers page and promotional carousels, helping you reach more customers.

% off (e.g. 20% off) → Increase order volume

Spend & save (e.g. £5 off £20) → Boost basket size

Buy One Get One Free (BOGOF) → Drive high conversion

Encourage larger baskets by adding a minimum order value

Example: “20% off when you spend £20”

Run offers during quieter periods to increase demand

Or during peak times to maximise visibility and volume

Go to Partner Hub → Marketer → Offers

Use these insights to refine future campaigns and improve ROI.

What types of offers can I run?
You can run percentage discounts, fixed discounts, free delivery, or bundle deals.

Will offers impact my profit?
Yes, but when used strategically (e.g. with minimum spend), they can increase overall revenue and profitability.

Where do my offers appear?
Offers can be featured in high-visibility areas like the Offers page and in-app promotions.

How do I know if my offer is working?
Monitor performance in Partner Hub and look at order volume, basket size, and repeat orders.

Tip: Use minimum spend thresholds
This helps protect margins while increasing basket value.

Tip: Target quieter periods
Offers can help smooth demand and increase orders during off-peak times.

Best Practice: Combine offers with adverts
Promotions + visibility = stronger performance.

Best Practice: Start with proven formats
Offers like “20% off” or “BOGOF” are highly effective at driving demand.

Best Practice: Test and optimise
Run different offers and double down on what delivers the best ROI.

Create your first promotion in Partner Hub

Track results and optimise future campaigns

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