How the right hours boost your visibility

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Tips to prevent rejecting & cancelling orders

How to avoid rejecting and cancelling orders to protect revenue and improve visibility

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Find out more about the Deliveroo Value Programme and how it can benefit your business.

Everything you need to know about the Deliveroo Value Programme

The Deliveroo Value Programme rewards restaurants that deliver strong price, service and quality performance. In this guide, you’ll learn how the programme works and how higher scores unlock additional growth opportunities.
5 minute read. 

What is the Value Programme and how does it support growth?

Overview: what is the Deliveroo Value Programme?

Step-by-step: how the Value Programme works

Tips: improve your Value Score and unlock benefits

The Value Programme scores restaurants based on their Value Score each month, based on whether or not they are offering value for money on Deliveroo. The higher your score, the more visibility you unlock, marketing opportunities and platform benefits. These are the possible scores:

Great: Strong price, service and quality performance

Good: Consistent performance across price, service and quality

Improve / Action: Price, service and quality performance requires attention

Nearly  1 in 3 consumers said they didn’t proceed with their order once spotting a price markup. Price mark-up is the percentage difference between what you charge on Deliveroo versus what you charge when customers dine in (where available). For full details of how this is calculated, please see our Value Programme policy.

Service is made up of order related performance. This includes inaccurate orders, late prepared orders, rejected orders, and partner-driven cancellations.

Quality is defined by your customer rating on Deliveroo. To learn more visit our Value Programme help article.

Deliveroo helps customers find restaurants that provide the best value for money, amazing experiences at a fair price.

By scoring ‘Great’ or ‘Good’, you can unlock extra benefits designed to drive customers to your restaurant such as: featuring in a promotional Marketing Carousel in-App, access to Deliveroo funded offers and more.

Achieve a value score of Good and receive the following benefits*

Priority in Value Carousels - highlighting best value sites where sites meet the criteria for those carousels.

Deliveroo funded Marketer Offers (up to twice a month) - Eligible for our Midweek Special Marketer Offer, fully funded by Deliveroo for the first two weeks you have signed up for each month, with the option to self-fund any additional weeks within the same month while the site keeps a ‘Good’ Value Score. You’ll need to opt-in to the Midweek Special Offer to access this funding by following these steps. Marketer Offers are subject to the Marketer Terms & Conditions.

Priority in Offers Carousel - feature higher in the ‘Offers near you’ carousel than other sites.

Value tags - generated by customers who are asked to provide them post order. They appear across our platform where enough orders from that site have been tagged.

New In app Video Content Capabilities - Eligible to upload video content that features on your menu as well as the Discover section of the app to engage with your Customers.

Premium targeting for offers - Eligible to access additional Customer groups within Offers for more customised offer targeting

Achieve a value score of Great and receive the following benefits

Deliveroo’s Choice - Sites will automatically be included in the Deliveroo’s Choice programme. Deliveroo’s Choice and qualifying sites will be highlighted at multiple places across the platform, via Deliveroo’s Choice badge and new pop-ups.

Redirective Merchandising - automatically included in a new carousel highlighting other restaurants which offer value.

Deliveroo funded Marketer Offers - Eligible for our Midweek Special Marketer Offer, fully funded by Deliveroo for each week the site maintains a ‘Great’ Value Score. You’ll need to opt-in to the Midweek Special Offer to access this funding by following these steps. Marketer Offers are subject to the Marketer Terms & Conditions.

New In app Video Content Capabilities - Eligible to upload video content that features on your menu as well as the Discover section of the app to engage with your customers

What happens if your score is ‘Action’ or ‘Improve’?

If your restaurant receives a Value Score of either Action or Improve you will lose access to certain features on the Deliveroo app and in some cases, where there is consistently no sign of improvement, you could find your restaurant at risk of suspension from the app.

We’re doing this to incentivise our restaurant partners to benefit from achieving a high Value Score and to ensure customers receive a great value for money experience.

You can find out more about how to improve your Value Score in our article.

Does Value Score affect ranking in the Deliveroo app? 
Yes, strong performance can positively influence visibility in the app. Negative performance can negatively impact visibility in the app. 

Can my Value Score change? 
Yes, Value Scores reflect ongoing performance and can change each month. 

Where can I learn more?
Read our detailed Value Programme help article and / or the Value Programme policy. 

Tip: Focus on operational excellence first.

Best Practice: Monitor pricing competitiveness regularly.

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