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How Ali's Food Centre streamlines operations with Deliveroo | Deliveroo Partners

How Deliveroo helped Ali's Food Centre streamline delivery operations

From receiving and accepting delivery orders, to picking and handing them over to riders, every step of the order fulfillment process can determine the successful outcome of an order.  Ali’s Food Centre’s commitment to their customers and dedication to great service has accelerated their success on Deliveroo. By introducing some improvements to their in-store delivery operations, the East London-based convenience shop managed to reduce inaccurate orders, improve service and increase repeat customers.

Increase Ali’s existing customer base and adapt from being a walk-in supermarket to one that

offers deliveries. Achieve this without sacrificing the store’s reputation for freshness, great service, and quality of products

Ali’s introduced careful picking, packing and stock control measures to ensure that customers

received the right products in their orders. This included ticking off each item to ensure none

were missing, securing multiple bags together, and double checking the correct order number

before handing the order over to the rider.

By controlling stock effectively, Ali’s reduced instances of missing or incorrect items, which led

to fewer refunds. The result? Happy customers and increased delivery sales of 77% year on year.


Improving the in-store order picking and packing process 

Ali’s Food Centre obsession for going above and beyond to deliver fresh, good quality grocery products was the main driver being some of the operational changes implemented in-store. Small changes which have had a great impact on Ali’s Food Centre operational metrics, in particular with regards to reducing the number of inaccurate orders delivered to customers. 


Let’s look at some of these improvements in more detail:

Ticking off items as they are being packed, to ensure nothing is forgotten

Taping or stapling bags together, if part of a larger order, to make sure riders don’t leave anything behind

Double checking the order number before handing it over to a rider, to confirm the right bag is being picked up

Setting aside dedicated time each day to manage stock

Regularly checking what needs to be added or removed to keep your inventory up-to-date.

By introducing rigorous checking, packing, and stock control systems Ali’s Food Centre has successfully reduced missing items from orders. The results are clear: many repeat customers and an increase of 77% delivery sales year on year.

Offering a seamless delivery experience to grocery customers

Providing an exceptional customer experience is crucial for local businesses to thrive and build a loyal customer base. As Ali aptly puts it, “We want our customers to enjoy the same benefits from shopping in-store as they do with Deliveroo. That means going above and beyond to make sure we provide the right products, at the right price, on time.”

Keeping on top of everything with Partner Hub

Running a fast-paced convenience shop often means wearing multiple hats at the same time. Partner Hub allows Ali to keep every aspect of the business under control, and gives him visibility over his sales, operations, inventory, invoices and promotions. Ali’s final tip is to familiarise yourself with using an e-commerce platform like Deliveroo, which provides a user-friendly space for businesses to trade online seamlessly: “I log on to Hub regularly to make sure our invoices match and that we’re on top of everything. It’s really helpful to have access to all our information in one place. It makes it so much easier to keep track of the two sides of our business”, says Ali.

Black Teal

“Deliveroo really helped us change the way we do business. We’ve always been proud of our reputation for being friendly, helpful, and offering great variety. Partnering with Deliveroo has allowed us to reach even more customers, it’s been a win-win.”.