Practical ways to attract more customers, grow online orders and keep your restaurant top of mind.

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Discover how to set up online ordering with Deliveroo, optimise your menu for delivery and reach more customers online.

How to Set Up Online Ordering for Your Business

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Learn how to set up online ordering for your restaurant with Deliveroo. Discover tips on menu optimisation, delivery operations, marketing, and growing online sales.

How to Set Up Online Ordering for Your Business Deliveroo Merchants

Online ordering has become one of the most effective ways for restaurants, grocers and retailers to reach more customers, increase sales and grow beyond their physical location.

Whether you're looking to attract new customers, boost orders during quieter periods, or create an additional revenue stream, online ordering can help your business grow - and partnering with Deliveroo makes getting started simple.

Here's how to set up online ordering for your restaurant and maximise your success.

How to set up online ordering for your business

The easiest way to start taking online orders is by partnering with an established delivery platform like Deliveroo.

Rather than building your own ordering system from scratch, Deliveroo gives businesses access to:

Millions of customers already searching for food (73% of Deliveroo customers are exclusively on Deliveroo only!) 

Flexible support for delivery and collection

This means you can focus on preparing great food while reaching more customers online.


When setting up your Deliveroo menu, focus on items that:

You can also increase basket size by offering:

Customers make decisions quickly when browsing delivery apps.

Strong food/item photography and clear menu descriptions can help convert more visitors into customers.

Use high-quality images that showcase your items and make sure descriptions highlight key ingredients, flavours, and what makes each item special.

Grilled chicken breast with smoky chipotle mayo, crisp lettuce and house slaw in a toasted brioche bun.

Small improvements can make a big difference to ordering decisions.


A smooth operation is essential for delivering a great customer experience.

Before launching on Deliveroo, make sure your team is prepared to handle incoming orders efficiently.

Staff responsibilities (i.e. one staff member being responsible for Deliveroo orders)

The faster and more accurately orders are prepared, the better the customer experience will be.


Use packaging that protects food/item quality

Packaging plays an important role in delivery success.

The right packaging helps food arrive in excellent condition and creates a positive impression for customers.

Launching your online ordering service is only the beginning.

To attract more customers, make the most of the promotional opportunities available through Deliveroo.

Combining these tools with your own social media and marketing activity can help drive additional visibility and orders.


One of the advantages of partnering with Deliveroo is access to performance insights that can help you grow.

Review your data regularly to understand:

These insights can help you make informed decisions about pricing, menu design, promotions and operations.


Deliver a consistently great customer experience

The most successful restaurants on Deliveroo focus on consistency.

Customers are more likely to reorder when they receive:

Strong customer experiences lead to positive reviews, repeat orders, and long-term growth.


Setting up online ordering doesn't have to be complicated.

By partnering with Deliveroo, creating a delivery-friendly menu and focusing on customer experience, businesses can reach more customers and unlock new opportunities for growth.

Whether you're new to online ordering or looking to grow your existing delivery business, Deliveroo provides the tools, technology and customer reach to help your business succeed. 