Practical ways to attract more customers, grow online orders and keep your restaurant top of mind.

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Use social media and email to stay top of mind

Discover practical restaurant marketing ideas to attract more customers, increase online orders and grow your restaurant business in the UK.

Restaurant marketing ideas to help grow your business

This guide shares practical restaurant marketing ideas for UK operators, including local discovery, social media, promotions, online menu optimisation and delivery growth.

Running a restaurant means balancing a lot at once, from service and staffing to delivery, rising costs and customer retention.

The good news is that restaurant marketing does not need to be complicated. The most effective ideas usually focus on a few simple goals: helping more customers find you, increasing orders and turning first-time customers into regulars.

For restaurant owners, marketing is not just about ads or social posts. It is also about being easy to find, making a strong first impression and giving people a reason to visit or order from your restaurant.

Start with a simple restaurant marketing plan

Before trying new restaurant promotion ideas, start with a simple plan.

You do not need a long strategy document. Most restaurants only need answers to a few key questions:

Which channels bring you the best customers?

What does success look like over the next three months?

A good restaurant marketing plan should help you:

understand what activity actually drives revenue

If you are wondering how to market a restaurant with limited time or budget, focus first on the channels most likely to influence orders and visits.

Make your restaurant easier to find locally

One of the most effective local store marketing ideas for restaurants is making sure customers can easily discover and trust your business online.

Start with your Google Business Profile. Check that your:

Many customers decide where to order from or where to eat before they head out or open a delivery app. Strong photography, recent reviews and accurate information help build trust quickly.

You should also keep your branding and information consistent across:

This helps people recognise your restaurant faster, whether they are looking for somewhere to dine in or a place to order from.

Reviews are one of the strongest trust signals for restaurants.

Keep replies short, personal and polite. Customers often read responses before deciding whether to order or visit.

Social media marketing for restaurants works best when it feels natural and consistent.

You do not need highly produced content. Customers usually respond better to real moments from the business:

The goal is simple: keep your restaurant visible and give customers a reason to visit, order from or recommend you.

Trying to manage every platform can quickly become overwhelming.

Instagram is still strong for food discovery

TikTok works well for reach and personality

Facebook can still help with local awareness

Choose the channels your customers already use and post consistently.

Restaurant email marketing ideas do not need to be complicated.

Email is a useful way to keep both dine-in guests and delivery customers engaged between visits and orders.

Discounts can increase demand, but the best restaurant promotion ideas are tied to clear business goals.

bringing back customers who have not ordered in a while

raising how much people spend each time they order

“Lunch deal available Monday to Thursday”

“Free dessert for first-time customers”

These creative marketing ideas restaurants use successfully often feel more valuable than large blanket discounts.

Delivery platforms can help restaurants reach customers already searching for food nearby and ready to order.

They can also help with marketing more broadly. A delivery platform can be a marketing channel because it helps new customers discover your restaurant, keeps your brand visible and gives people another way to order from you.

Deliveroo is one channel restaurants can use to increase visibility and reach more local customers online.

Deliveroo merchants can use Marketer Adverts, a cost-per-click advertising tool that helps restaurants appear in prominent parts of the Deliveroo app, including the homepage, cuisine pages, search results and restaurant listings. Deliveroo’s own help materials explain that Adverts are shown in high-visibility placements inside the app and are charged on a cost-per-click basis. Partner materials also say merchants using Adverts typically increase their order volume by 20 to 40% on average.

Restaurants can also combine Adverts with offers and promotions to help turn more menu views into orders.

*Statistics are based on the average campaign performance between 01/10/2023 and 31/12/2023, and approximated to the nearest decimal. Performance varies between partners and campaigns.

Optimise your menu for online ordering and delivery