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Deliveroo’s 2024 festive report highlights how restaurants can make the most of the festive period, with out top 5 data-driven insights for delivery businesses.

Top 5 tips for delivery during the festive season | Deliveroo News & Insights

Unwrap December_ Partner Insights - Poster.PDF

Deliveroo’s 2024 festive report Unwrap December highlights how restaurants can make the most of the festive period, with out top 5 data-driven insights for delivery businesses.

5 tips to grow your orders during the festive period

Unwrap December with our quick guide to one of the busiest months on Deliveroo. Discover the changes in customer behaviour during the festive period and how this can help grow your sales.

As the excitement to the festive week celebrations builds up, it’s important to remember that the entire month of December comes with opportunities for growth.  Whilst some partners notice an increase in sales within the first two weeks, the average order value continues to grow across the month. In the final week of last December average order value rose to 9% above the weekly average*.


Customers look for comforting food options

With people looking to treat themselves during the festive period, it’s no surprise that sales are up 19% for American food and 16% for Indian and Chinese across December**. You can make the most of this by bundling your most comforting dishes together, or adding a special offer for festive dishes to your menu.


As we move through the month, the festivities are in full flow. With people out socialising more, last December saw late night orders increase by 16%**. Consider expanding your opening hours to cater to those late-night, after-office party hungry stomachs

Scheduling time menus in advance is a great way to ensure your customers are shown relevant dishes during different times of the day, as their cravings evolve from breakfast to lunch to dinner. 

Opening for breakfast? Orders are up 15% in December**. Adding a breakfast bundle or launching a breakfast special offer could be the key to making the most of those lazy mornings.


Kick-starting the New Year with fresh orders

New Year's Day means it’s often easier for some customers to get a delivery, after all the celebrations of the night before. With sales rising by 21%*** on the first day of the year, make sure you’re open for deliveries and ready to kick-start the year with a special meal or offer.

Last year Asian cuisine sales grew 21% on Lunar New Year*. In 2025, Lunar New Year falls on January 29th. Make sure you’re ready for customers to celebrate with their favourite food and consider creating an Offer or updating your menu to cater those needs!

Download the Unwrap December report here.

**2-4. December Orders vs. 2023 Weekly Average