What's new in menus
February: More detail. More confidence.
Clear menus help customers understand what they’re ordering and make decisions more easily. As part of our ongoing improvements to menus, we’re introducing new item-level details — including party size, ingredients and macronutrients — to strengthen overall menu quality and support better customer experiences.
Coming soon
⏳ Party size
Show how many people each item serves, helping customers choose the right portion for their group quickly and easily. This is especially useful for family, friends, and group occasions — customers know what to expect before they order.
Coming soon
⏳ Ingredients
Add clear ingredient information to menu items so customers know what’s in each dish. This reduces guesswork at checkout, helping customers make choices that match dietary needs and preferences.
Coming soon
⏳ Macronutrients
Display key nutritional values — such as calories and protein — at item level. This gives customers clearer visibility and supports more informed choices.
Now live
🚀 Item ratings
Experiment: Yes
Available to selected consumers while we test and learn
Item ratings will appear on a small number of menu items, helping customers spot popular choices at a glance and decide more easily when browsing your menu.
Now live
🚀 Retaining modifiers
Experiment: Yes
Available to selected consumers while we test and learn
Customers can now reorder their favourite items with all their previous modifications saved. The new retaining modifiers feature makes reordering quicker and easier, helping you increase repeat orders and grow sales.
Now live
🚀 Less Healthy Food tagging
Experiment: No
Available to all partners
This is a mandatory requirement for all partners with 250+ employees
From 5 January 2026, new UK rules will restrict paid advertising for “Less Healthy Food.” You can now tag these items in Menu Manager and upload compliant ad visuals to ensure your ad campaigns remain eligible and compliant. These tools help you prepare ahead of the regulation by excluding tagged items from sponsored placements and keeping your advertising running smoothly.
Coming soon
⏳ Bundles in-menu carousel
Experiment: Yes
Available to selected consumers while we test and learn
Bundles are now front and centre on menus. The new in-menu carousel gives your bundles prime placement to help boost visibility and drive more orders.
Coming soon
⏳ Customer reviews carousel
Experiment: Yes
Available to selected consumers while we test and learn
Selected customer reviews will appear directly on your menu in a new scrollable carousel. This update helps customers understand your offering and build confidence when deciding where to order from.
A note on experiments
At Deliveroo, every menu feature is part of our effort to make menus the best they can be. We’re always testing and learning, so features may evolve as we build menus that help your business grow.
Proof that menus convert
Stronger menus
Early figures show that orders with new Bundles have an average order value of up to £3.39 higher when compared to orders without.**
Bigger baskets
Item descriptions help customers better understand what they’re ordering, increasing order volume by up to 23%.***
More growth
Adding photos to your menu can help boost orders by up to 25%*, improving menu visibility and customer engagement.***
Add bundles to your menu
New bundles now feature in the Meal Deals carousel on Home, with improved in-menu visibility coming soon. Set yours up in Menu Manager or via your API integration to ensure your offers are included.
Watch how easy it is to create bundles in Menu Manager.
We’re always improving menus to help partners grow
Catch up on the latest updates below:
Now live
Experiment: No
Available to all Menu Manager partners
Your Menu Completeness Score shows what’s missing and what to fix, so your menu looks clearer to customers and can help you drive more orders. A higher score means a menu that’s easier to browse and more likely to convert.
Now live
Experiment: No
Available to all partners using Menu Manager
As part of the new Menu Completeness Score, you now have access to a bulk image upload tool. Add all your missing photos in one quick drag-and-drop, rather than uploading each item individually. It’s one of the fastest ways to improve your menu.
Now live
Experiment: No
Available to all Menu Manager partners
Keep your menu right for every moment. Multiple hero images lets you show different visuals at different times, like a breakfast spread in the morning and dinner dishes in the evening. It allows you to tailor your hero image to your real-time menu, giving customers the right first impression when they’re ready to order.
For Menu API, please check with your integrator.
*Based on Deliveroo’s 2025 UKI Consumer Perceptions of Value for Money survey, 1045 respondents.
**Based on a sample of restaurant orders from May-September 2025. Actual figures may vary depending on restaurant type and menu content. Results are not guaranteed and sample figures may not be indicative of future performance.
***Based on an analysis of menu quality and customer conversion done in 185k global restaurant partners from January-May 2024. Actual figures may vary depending on restaurant type and menu content. Results are not guaranteed and sample figures may not be indicative of future performance.