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Discover how partnering with Deliveroo helped Bristol-based burger brand Ooweee grow and expand into new sites with delivery.

Oowee case study | Deliveroo Partners

Oowee Deliver and Grow_ Back to Basics - Written Case Study - 01.24.PDF

Discover how partnering with Deliveroo helped Bristol-based burger brand Oowee grow and expand into new sites with delivery.

How Deliveroo helped Oowee scale with delivery

Born as Oowee Diner in 2016 in Bristol, Oowee Diner quickly became a Bristol favourite, leading to the opening of 3 new sites in Bristol, including an Editions Kitchen. Later in 2018 sister brand Oowee Vegan, was developed, with a focus on creating delicious plant-based burgers across their 3 locations in Briston, Brighton and London.

Innovation is at the core of Oowee’s success. And that’s where Deliveroo comes into play. We recently sat down with Co-Founders Charlie and Verity to learn more about Oowee’s success.

“Oowee’s mission is to deliver delicious, premium quality fast food that’s accessible to everybody. That’s where our heart is,” says Lina. Partnering with Deliveroo since 2016, delivery has always been a crucial part of their growth strategy. Since creating their brand, Oowee have expanded to multiple sites and have developed their plant-based offering Oowee Vegan.

“When you have a strong presence on Deliveroo, you can reach new customers and demographics. It gives you a whole different world of visibility’, says Lina.

The importance of continuous menu and packaging innovation

“Every new product is tested for delivery. After creating a new dish, the team will pack it for delivery, hold it for the average waiting time, and then compare it to its ‘fresh’ version.”

Oowee’s delivery service goes beyond their juicy, cooked-to-perfection burgers. “People don’t order delivery just for the food,” says Charlie. “It’s about the whole experience.”


A key element of this experience is Oowee’s packaging. They developed their own, made specially for their product’s needs. “If your packaging isn’t right, it devalues the product,” says Verity. “We need our boxes to be sturdy, but also to let the food breathe so it doesn’t get soaked.

Every new product is tested for delivery. After creating a new dish, the team will pack it for delivery, hold it for the average waiting time, and then compare it to its ‘fresh’ version.


The final flourish to Oowee’s orders is a handwritten note. “An order isn’t just a transaction. Delivery customers are just as valuable as dine-in customers and we want them to know that”, says Charlie.

When delicious flavours and a passion for good quality fast food and a drive for innovation meet, that’s when brands like Oowee are created.

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“When you have a strong presence on Deliveroo, you can  reach new customers and demographics. It gives you a whole different world of visibility’, says Lina.