FIFA World Cup 2026™
Deliveroo is the Official FIFA World Cup 2026™ Delivery Partner in the UK, Italy & France — and we’re investing heavily in marketing, in-app visibility and Plus promotions throughout the tournament. This is one of the biggest delivery moments of the year.
How a partner can win the world cup
Offers
During the tournament, we are running a 5-week “Summer of Plus” campaign, powered by Plus-exclusive Buy One Get One Free (BOGOF).
Menus
A good menu for the World Cup is recommended to maximise conversion during this high-demand period.
Operations
Best-in-class operations centre on proactive operational readiness, exceptional customer experience, and seamless execution.
The Key Opportunity: Plus BOGOF
During the tournament, we are running a 5-week “Summer of Plus” campaign, powered by Plus-exclusive Buy One Get One Free (BOGOF).
BOGOF is our most effective promotional mechanic and drives strong uplifts in orders, new customers & basket value.
Plus customers are our most valuable cohort, with higher spend and order frequency. Only Plus BOGOF will receive full in-app and marketing support during this campaign.
Score more orders with Plus
Deliveroo Plus gives partners access to one of our most valuable audiences - with around 50% of customers now members. Plus customers spend 3x more, order 2x more often, and are 73% more likely to try new restaurants.
Plus Offers drive a 70% uplift in order volume and 117% higher order frequency, with additional reach through our Amazon Prime partnership.
During the World Cup, free trials and member promotions will accelerate Plus growth - creating a strong opportunity to capture incremental demand.
OUR MVP: BOGOF
Want to win more orders this World Cup? BOGOF is a proven success, driving new customers, order volume and sales. Customers say it is simple, easy to understand and generous, making it ideal for shareable match-day occasions.
Partners running BOGOF see powerful results. On average, it drives 53% more incremental revenue than basket discounts, 38% more orders, 67% more new customers and 13% higher basket value. On match days, customers actively search for BOGOF across popular cuisines, helping you stand out when demand is high.
With demand set to surge, set up BOGOF in Hub now and turn game day traffic into lasting growth.
Set your menu up to win
With increased demand during the World Cup and Summer of Plus, now is the time to make sure your menu is ready. Your Menu Completeness score (visible in Partner Hub) is driven by having every item supported by a clear, accurate description and a high-quality, compliant photo. Review your menu ahead of the tournament to close any gaps and ensure pricing and availability are up to date. Use Multiple Hero Images to stay relevant throughout the day, and create bundles for match days — they can simplify choice for customers and may help increase average order value.
Get match-day ready
During peak periods, it’s important to focus on your operations. Keep order handovers smooth, minimise rejections and cancellations, and maintain high order accuracy to deliver a great customer experience.
Make sure your opening hours are accurate so customers can easily find and order from you. Plan ahead by fully staffing your shifts and preparing your team for busy periods. You may also want to extend your opening hours to capture more demand.
Use Rider Check-in and the Order Ready Button to speed up handovers and reduce rider wait times.
If it does get too busy, use Need More Time to add extra minutes per order and mark items as out of stock as soon as they run out to help prevent cancellations.
Frequently Asked Questions
There are strict rules around use of FIFA branding. Only official sponsors can feature in FIFA-branded content. Non-sponsors may reference “football”, “match day” or “tournament”, but should avoid naming specific teams, players or countries.
Plus customers are our most valuable cohort, representing a significant share of customers. They spend more, order more frequently and are more likely to return.
Only Plus BOGOF will receive full in-app and marketing support during the campaign period. Other mechanics will not benefit from the same level of visibility. During this time, you will not be able to run a BOGOF offer for all customers. BOGOF offers can only be made available to Plus customers.